World's leading home appliances manufacturer Samsung electronics has launched two new series of split air-conditioners focusing on health and energy conservation. The new series would help the company achieve its target of 37 per cent growth in the domestic AC business in 2011.
The company has also proposed to invest $10 million this year in expanding split AC manufacturing facilities as it expects the volumes to touch 80% of the sales from the present 62% as against window ACs.
Launching the new series — Purista and Invincia — here today, R Zutshi, deputy managing director of Samsung India, said the company was targeting to sell 800,000 units this year as compared with 650,000 units last calender year. This would come on the back of country’s overall sales, which is expected to reach 3.6 million units from around 3 million units last year. According to him, the company posted 58% growth in AC sales last year.
While the flat panel TVs are leading Samsung’s consumer electronics business in the country, the company expects similar growth in other wings, which is expected to see an increase of 40% in revenues over $3.5 billion revenues posted last year, Zutshi said.
The company chose Andhra Pradesh to launch the new split AC series as the state contributes 33 per cent to the overall sales in South India.
Source: http://news.infibeam.com/
