Online shopping industry may touch Rs 2,800 crore during the ongoing festive season “Diwali” on rising sales of consumer electronics and other products due to lots of discounts and offers. In 2010, the e-shopping sector stood at Rs 2,000 crore, by one study. As per the chamber’s estimates, the sales of the shopping websites are expected to go up about 20-30 per cent in October.
Products like mobile phones, e-tablets, consumer electronics, gift articles, clothes and jewelry are the major attractions for consumers who shop online. The reasons for number of e-shoppers multiplying include 24 hours shopping advantage and cash on delivery, home delivery of products. Also, the shopping websites are offering discounts, free of charge gifts and shopping vouchers to catch the attention of consumers, the study said.
